Marketing Tips for Independent Restaurants and Food Service Entrepreneurs
Which KPIs should my independent restaurant be measuring?
If you’re running an independent restaurant, you understand the importance of continuous improvement. Food service operators are always looking for ways to offer the best possible food, ambience and customer service while reducing waste and cutting back on unnecessary...
It’s time to put mocktails on your menu
Your independent restaurant probably has a few great cocktails on the menu—maybe more than a few, in some cases!—as well as an excellent beer and wine list. A lot of restaurants have champagne or prosecco as well, and some specialize in a specific type of liquor:...
How to design an exceptional prix fixe menu for Valentine’s Day
Valentine’s Day is coming up quickly and for many independent restaurants, it’s an opportunity to create some seriously romantic ambience, fill those tables and show off your chefs’ skills in the kitchen. A prix fixe menu is an excellent way to help achieve this—but...
How to use dips, sauces, marinades and more to create signature dishes
As an independent restaurant, one of the best ways to keep customers coming back for more is to offer them something that’s both delicious and unique. Every restaurant on every corner offers a burger and a steak, but if yours has an incredible house-made sauce, it...
Ask these questions to improve your front of house service right now
To thrive and grow as an independent restaurant, you’ve got to make yourself known for a few things: your menu, your ambiance and the outstanding service your team provides. Each of these pillars is important but today, we’re going to focus on the service element....
Get more out of your kitchen with incredible side dishes
Independent restaurants are known for their exceptional food, and a lot of effort typically goes into the centre of the plate. However, the most successful establishments know that to really set yourself apart from the competition, every bite on the plate has to be...
Celebrate summer with funnel cakes
July 16th was National Funnel Cake Day (really!) and it got us in the mood to celebrate with some delicious, fun-filled and unexpected takes on your favourite amusement park treat. You know the one—you get it hot out of the fryer, dusted with powdered sugar or...
In celebration of Local Food Week: community, collaboration and better food
This year, Local Food Week is being celebrated from June 6-12th. As an independent food distributor who works with hundreds of local vendors and food producers, we’re proud to recognize the importance of local food as well as the incredible independent restaurants...
3 ways adding meatless dishes to your menu can attract more customers
If you look at the entrée section of most restaurant menus, protein is going to be the star of the show. And with good reason—a lot of incredible dishes start with a great cut of meat. As a foodservice distributor with decades of experience, we work with some of the...
About Morton Food Service
Deeply rooted in the independent business community for over 100 years, Morton Food Service is the premier broadline distributor to independent restaurants serving Southwestern Ontario and the Niagara peninsula.
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