Proactive Programs

Proactive Programs

The Ontario Grass Roots Program

At Morton, we believe in the power of innovation. A thirst for continuous improvement is what drives our commitment to source and distribute trendsetting, high quality products from Ontario’s finest producers.

Established in 2009, the Grass Roots Program embodies the following core values:

Providing our valued customers with a competitive advantage

As a Canadian family business, we truly believe that your success is our success. Grass Roots products provide independent food service professionals with real solutions and a competitive advantage in today’s marketplace. These exclusive products are not available to chain operators, nor can they be found in mainstream grocers.

Passion for excellence

Grass Roots partners are carefully selected because they share similar philosophies. Just like you, they are real people who live, work and play right here in Ontario. We admire the passion, talents and perseverance that has allowed them to become masters of their craft. Ontario — yours to discover in a whole new way!

Morton Grass Roots LOCAL BEEF

Our beef is 100% local; sourced from South Western Ontario. Buying local beef supports your economy and is great for your kitchen! Ask your rep for more information on our ethically farmed beef.

How do we determine who qualifies?

In order to be classified as a Grass Roots vendor, suppliers must receive a designation based on the following criteria:

  • Based in Ontario
  • Products are made and/or manufactured in Ontario
  • Source the majority of their ingredients in Ontario
  • Small to medium enterprises
  • Innovation
  • Social responsibility
  • Local first

Innovation

In the spirit of growth and our dedication to improvement, we believe that if it’s not broken — let’s break it to make it better. We aim to innovate, lead change and provide our customers with trendsetting solutions that work in your busy kitchen.

Social Responsibility

The Grass Roots Program is designed to minimize the environmental impact of food distribution. By purchasing products made and grown in Ontario, Morton is able to decrease overall transportation requirements, reduce the use of fossil fuels and lower our carbon footprint. We are able to provide superior quality Ontario products while building strong relationships throughout the supply chain. What’s more, products grown closer to where they are consumed taste way better!

Local First

For over a 100 years, Morton has supported Ontario businesses and charities. Now more than ever, keeping the turns of the economic cycle within our communities and being mindful of the impact of our collective purchasing power is top of mind. Multinational corporations don’t sponsor our kids’ hockey teams or contribute to the fabric and culture of our neighbourhoods. Local producers and restaurants do — let’s support one another and build strong, thriving communities.

Find out more

You will be delighted by what you will find within your own community. Be sure to speak with your Sales Representative Grass Roots products that can help your business grow!

Our Brands

Morton is ready to help your independent business thrive and grow.

If you’re interested in partnering with us, we’d love to meet. Please contact us and we’ll be in touch shortly to arrange an initial meeting.

Download the complete Morton Food Service product guide

About Morton Food Service

Deeply rooted in the independent business community for over 100 years, Morton Food Service is the premier broadline distributor to independent restaurants serving Southwestern Ontario and the Niagara peninsula.

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Phone: 1-519-737-6961
Fax: 1-519-737-1836
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